Hi there, I’m Cindy

a nature-loving graphic designer and photographer based in beautiful Idaho, where the mountains meet creativity.

I’ve always been drawn to storytelling — whether that’s through design, illustration, or capturing moments outdoors with a camera in hand. What started as a creative outlet slowly grew into a passion for helping brands and creatives turn big ideas into thoughtful, intentional designs that feel grounded and true to who they are.

Inspired by the wild places I explore alongside my two pups (and my ever-supportive partner, Simon), my work blends earthy aesthetics with storytelling to create brands that feel personal, meaningful, and built to last. I believe design should reflect not just what you do — but why you do it, and where you’re headed next.

Today, I specialize in story-led branding and illustration for small businesses and creatives who care deeply about connection, intention, and creating something that feels like home.

My design philosophy

I believe good design isn’t loud — it’s felt.

My approach to branding is rooted in storytelling, observation, and slowing down enough to truly understand what makes a brand unique. I’m inspired by nature, nostalgia, and the quiet beauty found in everyday moments — and I bring that same mindset into every project I touch.

I don’t believe in one-size-fits-all branding or chasing fleeting trends. Instead, I focus on creating visuals that feel timeless, grounded, and personal — designs that grow alongside your business rather than outdating it.

Whether it’s through custom illustration, typography, or brand strategy, my goal is always the same: to create a brand that feels like an extension of you — not something you have to grow into later.

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Just a few fun things about me

i LOVE collecting house plants & taking care of them. at one point, i had 32. my favorite kinds are pothos, monsteras, and fig trees.
outside of design, i love doing travel photography & documenting my journeys through a lens. such a beautiful way to hold onto life’s fleeting moments.
You can see my photos on IG @cindyroaming !!!
i absolutely love all kinds of animals, having 4 of my own.
- Wren, border collie
- Harley, australian shepard
- Percy, maine coone
- Pumpkin, calico from the depths of hell (she’s so mean omg)
cooking is a new hobby that i’ve been obsessed with improving. being able to create yummy & healthy meals is so fun and i’m always trying to learn more.