You care deeply about what you’re building, and your brand deserves to reflect that.
When you’re overwhelmed by ideas, unsure how to translate your vision, or struggling to define your brand’s voice and visuals, it’s easy to feel stuck. I’m here to help you find your footing.
Together, we’ll build a storytelling-driven brand rooted in strategy, clarity, and intention — one that feels authentic, confident, and supportive of the business you’re building.
NOW BOOKING FALL 2026
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NOW BOOKING FALL 2026
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NOW BOOKING FALL 2026 ✹ NOW BOOKING FALL 2026 ✹
Thoughtful branding and illustration shaped by story and intention
design rooted in meaning.Your brand is more than a collection of visuals — it’s the story, values, and care behind what you’re building. When ideas feel scattered or you’re unsure how to translate your vision into something cohesive, it can be hard to know where to begin.
I offer a thoughtful, story-driven approach to branding and illustration, helping you create a foundation rooted in clarity, intention, and meaning. Together, we’ll shape a brand that feels aligned, authentic, and supportive — one that reflects who you are and gives you confidence as you grow.
Branding Services
WAYS WE CAN WORK TOGETHER
Brand Roots
TIME FRAME: 2-3 weeks | INVESTMENT $1,200
Brand Roots is designed for those ready to refresh and realign their brand with clarity and intention. It’s perfect for businesses who want a thoughtful update without starting completely from scratch.
This package offers a focused, strategic deep dive into your brand — identifying what’s working, where there’s room to grow, and how your visuals can better reflect your values. The result is a refreshed brand identity that feels more aligned, confident, and true to where your business is headed.
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2 mood board directions to choose from
logo suite including a primary logo, 1-2 secondary logos, and 1-2 submark logos
color palette & typography (license sold separately)
1 piece of brand collateral of your choice (thank you card, business card, etc.)
social media launch graphics
mini branding guideline packet (a how-to guide for your new branding)
Website Design Add-On $1,600
Perfect for simple portfolio or service websites.
Includes:
• Custom Squarespace design
• Up to 4 pages (Home, About, Services, Contact)
• Mobile optimization
• Basic SEO setup
• Contact form integration
• Website walkthrough tutorial after launch
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Brand Essentials
TIME FRAME: 3-4 weeks | INVESTMENT $2,200
Brand Essentials is a comprehensive branding experience designed to give your business a strong, confident foundation from the very beginning. This package brings together strategy, visual identity, and supporting brand elements — everything needed to show up consistently and intentionally across platforms.
Through thoughtful strategy and storytelling-design, we will create a cohesive brand system that feels aligned, connected, and ready to grow with you. It’s the perfect fit for businesses and creatives who want to be fully seen from the very beginning and supported as they step into their next chapter.
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2 mood board directions to choose from
logo suite including a primary logo, 2-3 secondary logos, and 2-4 submark logos
color palette & typography (license sold separately)
8 branding icon illustrations
business card design
thank you card design
two additional pieces of your choice brand collateral (additional icons, pattern, email signature, etc.)
social media launch graphics
branding guideline packet (a how-to guide for your new branding)
Website Design Add-On $2,200
Ideal for creative businesses wanting a full online presence.
Includes:
• Custom Squarespace website build
• Up to 6 pages
• Mobile optimization
• Gallery or portfolio layout
• Contact/inquiry form setup
• Basic SEO setup
• Website walkthrough tutorial
Brand Narrative
TIME FRAME: 4-6 weeks | INVESTMENT $3,400
Complete Brand Narrative is a fully immersive branding experience designed to tell your story in its entirety. This package is tailored to your unique business needs, bringing together strategy, visual identity, illustration, and supporting brand assets into one cohesive system.
From foundational elements to the finer details, every piece is thoughtfully crafted to work together — creating a brand that feels intentional, expressive, and deeply aligned. It’s ideal for businesses ready to invest in a complete, long-lasting identity that can grow with them over time.
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2 mood board directions to choose from
logo suite including a primary logo, 2-3 secondary logos, 2-4 submark logos, and a monogram
color palette & typography (license sold separately)
15 branding icon illustrations
2 pattern designs
double sided business card design
thank you card design
four additional pieces of your choice brand collateral (additional icons, packaging, email signature, etc.)
social media launch graphics
branding guideline packet (a how-to guide for your new branding)
Website Design Add-On $2,800
A fully custom website built to bring your brand story to life.
Includes:
• Custom Squarespace website design
• Up to 8 pages
• Mobile optimization
• Gallery / portfolio layout
• Blog setup
• Contact & inquiry form integration
• Basic SEO setup
• Website training after launch
PHASES OF THE DESIGN JOURNEY
The Process
Branding doesn’t have to feel confusing or chaotic. This process is designed to guide you step by step — with clarity, intention, and plenty of support along the way. You’ll always know what’s happening, what comes next, and how everything fits together.
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Phase one is all about understanding your story, your values, and where you want your brand to go. This phase lays the foundation for everything that follows and ensures we’re building with intention, not guesswork.
This phase includes:
A 15-minute discovery call before booking
Client questionnaires & assignments
Brand research and strategy development
Mood board direction
Color palette and typography selection
A 20–30 minute brand vision meeting to align on logo and collateral direction
No design begins until we’re grounded in clarity.
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This is where your vision begins to take shape. Using the strategy we created in phase 1, I’ll begin crafting your brand identity with care and intention — transforming your story into a cohesive visual identity.
This phase includes:
Logo design and refinement
Brand illustrations or collateral included in your package
Thoughtful exploration and revisions
Ongoing communication and check-ins
Every decision is made with your brand’s long-term growth in mind.
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Once designs are approved, we shift into polishing and preparing everything for real-world use. This phase ensures your brand is not only beautiful, but functional and easy to implement.
This phase includes:
Final refinements and approvals
Exporting files for print and digital use
Creating brand guidelines and usage instructions
Social media graphics or launch assets (if included)
You’ll leave this phase feeling confident and supported.
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Everything is thoughtfully packaged and delivered, ready for you to step into your new brand with clarity and confidence.
This phase includes:
Organized delivery of all brand files
Clear guidance on how to use your new assets
A smooth handoff so you’re never left wondering what’s next
Your brand is now ready to grow alongside you.
ADDITIONAL WAYS TO WORK TOGETHER
Other Creative Offerings
Not every project needs a full brand overhaul. Whether you’re adding to an existing identity or bringing a single idea to life, these offerings are designed to support your business wherever you’re at.
Illustrations
Story-driven illustrations created to bring warmth, personality, and meaning to your brand. From mascots and icons to standalone artwork, each illustration is thoughtfully crafted to align with your existing identity or evolve alongside it.
Print Media
Thoughtfully designed materials that extend your brand into the physical world. From business cards and thank you cards to packaging, signage, and beyond — each piece is created with intention and consistency in mind.
Monthly Support
For brands who want consistent, reliable design support as they grow. Monthly retainers offer space for ongoing collaboration — whether that’s rolling out new collateral, refining visuals, or keeping your brand feeling aligned across seasons.
Love Letters
from previous clients
You might be wondering…
FREQUENTLY ASKED QUESTIONS
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For branding services, yes! Details and options will be outlined in your custom proposal.
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I don’t offer logo-only services, as a single logo without a broader strategy often leads to confusion and inconsistency down the road. Branding works best when it’s built as a system, not a single piece.
My packages focus on creating a cohesive brand foundation — giving you the clarity, versatility, and confidence needed to use your brand effectively across every touchpoint.
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Each package includes a set number of revision rounds, which will be clearly outlined in your proposal. My process is intentionally structured to minimize endless back-and-forth while ensuring you feel confident in the final outcome.
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Monthly design retainers are available for clients who want continued support as their business grows. This is a great option for ongoing collateral, seasonal updates, or consistent design needs.
Ready to begin your brand story?
If you’re feeling aligned and ready to explore what your brand could become, I’d love to hear what you’re dreaming up.
