Folk & Fire Apothecary

Sia, the woman behind Folk & Fire Apothecary, crafts potent, small-batch herbal goods using plants from across the land. Through her work, she guides others into deeper relationships with nature — sharing remedies, education, and earth wisdom with joy, honesty, and care.

This project focused on creating a cohesive brand identity that reflected Sia’s values and grounded approach to herbalism. Together, we built a visual foundation rooted in her deep connection to the earth, honoring the intention, care, and meaning woven into every detail of her work.

DESIGN SCOPE

Brand Essentials Package

INDUSTRY

STYLE & VISION

Apothecary & Maker

Whimsical earthy details in a bold, simplistic illustration style

FF Social Visuals-01.jpg
FF Social Visuals_SP Social Graphic.jpg
FF Social Visuals-05.jpg
FF Social Visuals-02.jpg
FF Social Visuals-08.jpg
FF Social Visuals-16.jpg
FF Social Visuals-04.jpg
FF Social Visuals-09.jpg
FF Social Visuals-23.jpg
FF Social Visuals-13.jpg
FF Social Visuals-20.jpg
FF Social Visuals-14.jpg
FF Social Visuals-25.jpg

What the client said 

about their new branding

Working with Cindy was nothing short of transformational. This wasn’t just a design project with a dream of finding the perfect font (though she totally did). A birthing of something long-dreamed and deeply felt. Cindy didn’t just make a brand for Folk & Fire—she translated its soul into form. She took all the nuance, the grit, the mythic beauty, the land-based medicine, the sacred chaos—and brought it to life with such reverence, intention, and artistry that I honestly cried when I saw the final designs.

She listened in the way few people do. She saw the heart of my work and held it like something sacred. And what she created? It’s not just beautiful—it feels true. Like the visual language my business had been waiting for all along.

Cindy is kind, wildly talented, and deeply intuitive. She made me feel seen, supported, and inspired through every step of the process. If you’re looking for a designer who can listen deeply, dream with you, and then bring that dream into form with beauty and clarity—Cindy is the one.

—Sia

Feeling inspired by this story?

If you’re ready to bring your own brand story to life through thoughtful branding and illustration, I’d love to hear what you’re dreaming up.

start your brand journey
start your brand journey

NOW BOOKING SPRING 2026

✹

NOW BOOKING SPRING 2026

✹

NOW BOOKING SPRING 2026 ✹ NOW BOOKING SPRING 2026 ✹