Moss Port Angeles

At Moss, every item tells a story — of mossy trails, campfire memories, and the feeling of coming home to a place you didn’t know you missed. Moss exists for wanderers, locals, memory makers, and magic seekers who want more than a souvenir; they want something that feels like Port Angeles, Washington.

After rebranding Moss with a playful, camp-inspired style, we continue to work together on a monthly basis to bring new energy and momentum to the shop. Through ongoing merch design, packaging, and brand icon development, this collaboration has become one of the highlights of my design career.

Features a custom font design for even more uniqueness and originality.

DESIGN SCOPE

  • Brand Essentials Package

  • Monthly Design Client

  • Merch Design

  • Package Design

  • Print Media Design

  • Custom Font Design

INDUSTRY

STYLE & VISION

Outdoor Shop & Goods

An outdoorsy, rustic style of illustration featuring chunky details, a cute mascot, and camp style vibes

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What the client said 

about their new branding

Working with Cindy has been my most seamless experience with a designer, & one of the best things I've done for my business! I'd been drawn to Cindy's art for months and I knew I needed to reach out and discuss how to rethink and rebrand our 12+ year-old small business with a fresh look and feel.

Every step of the way was user-friendly from the well-organized questionnaires to Cindy's clear communication & follow-ups, and each project was delivered promptly (and beautifully!) by assigned deadlines. When it came time to go over the brand strategy she created for Moss, I was blown away by her vision board - It was as if she'd known our store for years and most importantly, the direction we wanted to go from here.

Our final package was complete with new logos, a custom font, incredible icons, business cards, a color palette and even a mission statement and breakdown of our target audience. All of our new branding assets were delivered in files ready to plug into marketing campaigns and print on apparel and merchandise. The entire process was exciting and we now have a new outlook on the future of our brand.

Whether you're considering launching a new venture or just need a fresh start, I highly recommend Cindy Roaming Designs to help identify how to best communicate your brand through visual graphics and intentional planning! It will be well worth it!

—Hayley, Owner of Moss

Feeling inspired by this story?

If you’re ready to bring your own brand story to life through thoughtful branding and illustration, I’d love to hear what you’re dreaming up.

start your brand journey

NOW BOOKING SPRING 2026

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